Sunday, January 5, 2020
Link In to Great Candidates Like LinkedIn
Link In to Great Candidates Like LinkedInHave you noticed all your connections buzzing? If youre wondering why everyone you know is sharing something about social media this week, the answer is obvious. Thats because the last week in September is also Social Media Week. With the movers and shakers of the social media universe getting together to talk about the future of connecting and sharing, it seemed like a good time to look at how social media giants find the best employees to keep innovating their services.On Wednesday we took a look at how Facebook uses its position as the premiere social network to find great employees. Today well be looking at social medias professional older sibling LinkedIn.While you might use Facebook to like your favorite movie or Twitter to tweet to your favorite comedian, LinkedIn is a more serious, or professional, social network. Thats because LinkedIn is focused entirely on the world of professional networking. Over 175 million members use LinkedIn t o connect with coworkers and employers, and to list their professional experience for the world to see.Heres how to hire like LinkedIn to find great employees to keep moving your company forwardPut Current Employees on DisplayPerhaps the best advertisement for your company is your current employees. As a company that is all about the links to coworkers, friends and employers, LinkedIn knows the value of putting a menschenwrdig face on the company. Thats why when you click over to theircareer page youre immediately greeted with a list of current employees and how many links they are away from the person looking at the page. This allows candidates to see how theyre connected to people already working for LinkedIn.Using your current employees as brand ambassadors is a smart move. It shows your workers you care enough about your company to endorse it to other talented candidates. Plus, it puts a human face on your company. Your company isnt a sum total of the products you sell, the serv ices you provide, or even your awesome benefits. Your company is really the great people you have working and innovating. Let talented candidates see this side of your organization as well.Dont Forget To Show Off Your JobsLinkedIns career page has plenty of information about what life is like at the company. But it also has the open positions within the company positioned front and center so interested job seekers can easily find a great opportunity.While its great to show off what your company is all about, you want candidates to actually take the next step in the process. You need to give candidates a call to action by letting them see the top quality jobs available. The Tom Cruise film Jerry Maguire coined the phrase show me the money. If you want candidates to apply, show them the jobs.Create An Innovative CultureLinkedIn has created a culture where employees and business leaders can thrive and try out new ideas. Thats why they advertise their corporate culture heavily to prospe ctive applicants. Among their culture, benefits and perks is a program they call inDays. One Friday a month, the company takes a day to put busy work aside and think creatively instead. This brands them as a company which recognizes the value of forward thinking. Instead of having worker bees droning at their work in the present, LinkedIn has set aside inDays to push employees to look for future innovations and the next great idea.If your company wants big ideas, youll need to create an innovative culture. The best employees dont want to just tread water, they want to leave a lasting impression on their workplace. Let your talent know the company is looking forward right from the application process.Get On FilmThe LinkedIn career page features a few ansprechbar videos touting the benefits of working at the company. These videos paint a clear picture to interested applicants about what life is like at the company. Whether the videos are explaining the concept of inDays or just making a fun music video, getting your company culture on film makes it more attractive.After all, a picture is worth a thousand words. A great recruitment video can tell job seekers where your company is, where its going and the kind of talent you need to get there. Use online video to tell your company story, whether its using a video interview to hire or getting coworkers together to explain your companys core values. This way candidates can quickly see what a day in the life of your company is truly like.LinkedIn might be the most mature of the social networks, but this doesnt mean the company doesnt know how to have fun. By using employees as brand ambassadors, creating a fun culture and sharing it with the power of online video, LinkedIn is attracting the best kind of talent. Your company can too if you connect with these valuable pieces of advice.What are some hiring lessons you can learn from LinkedIn? Share in the commentsIMAGE Courtesy of Flickr byShekhar_Sahu.
Wednesday, January 1, 2020
7 confidence lessons from Ashley Graham that every professional needs to hear
7 confidence lessons from Ashley Graham that every professional needs to hear7 confidence lessons from Ashley Graham that every professional needs to hearAnyone whos remotely familiar with Ashley Graham knows that the 31-year-old model oozes confidence out of every one of zu sich perfect pores. One glance at her podcast, Pretty Big Deal, proves that.Graham spoke about her career and confidence at the Create Cultivate New York conference presented by Mastercard with founder Jaclyn Johnson. Ladders was there to capture Grahams advice on how to make confidence a part of your daily life.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraAshley Graham says to keep telling yourself youre brilliant until you never even question itBefore a big meeting, Graham will take a moment to remind herself to be confident.Right before I walk out of the bathroom, I look at myself. Im like, You are fine. You are bril liant, and you are beautiful and bold, she said.As it turns out, Grahams current unwavering confidence actually comes from a place of insecurity. Graham explained that she didnt always feel like she was brilliant, beautiful, and bold.I didnt believe it, you guys. I didnt. I didnt understand it. I didnt know why I was worthy to have anything I had, she admitted.By continuously telling herself that she deserved it all, she was able to get to a point where she feels that way every single day.I ingrained it in me. I made it part of my DNA, and now I could whip through any kind of day and know that Ive got that because thats a part of who I am, Graham said.Ashley Graham talks about money and so should youTraditional stereotypes of models paint a picture of a girl whos values lie almost entirely on the outside, with not much going on in her head. Graham and other models, like Rosie Huntington-Whiteley (who founded her own digital startup company), are proving that stereotype absolutely wr ong.At the beginning of Grahams career, she would ask models how much they were getting paid for each gig they did. Six years ago, Graham and four other models realized they were all making vastly different amounts of money.We built a whole portfolio based off of how much money we each made and what the plus sized industry was going to do, and how it was going to take off in the next six years, Graham said. These agents were so blown away.By knowing their worth within their industry, the models were able to negotiate fairer pay. Dont be afraid to ask close peers how much theyre making. You might even be helping them out by finding a pay disparity.You can have those conversations because theres nothing wrong about building each other up and talking about how much youre making so that we can all grow up together, Graham said. It is a hard conversation to have.Ashley Graham said dont be afraid to talk about diversityGraham knows that while shes the current face of curvy bodies, women o f color have been embracing their voluptuous figures for generations. Graham acknowledges her white face and demands that diversity isnt something we ignore in regards to this issue.I was talking to Bozoma Saint John and she said, Dont just hide something behind the big D word. Say what you want. Talk about it, Graham said. Thats what we need to be doing.Sometimes Ashley Graham educate the haters, and sometimes she ignores themI want the younger girls to know that you should be standing up for yourself, Graham said. You should be able to say, No, I wanted to wear that, or I dont know why youre talking to me like that. Thank you very much. Have a good day. I blocked you.Sometimes she takes the opportunity to turn hate into teachable moments. Instead of getting upset, shell start a genuine conversation with a hater.Other times, Graham decides its just not worth the time or energy. I do love to block people, Graham said. Ooh, I do. My new thing is muting peoples Instagram stories.Grah am admits that she couldnt do it aloneWhile Graham isnt afraid to take credit for working hard to get where she is today, shes also the first to admit that many ventures wouldnt have been possible without her team. When discussing products that she develops, she revealed that she loves the ability to customize pieces and change the aspects that bother her. That being said, the business success is a credit to the awesome people around her.Theres nobody who has succeeded and who has been absolutely incredible without a team with them, Graham said. So if you feel like youre alone and you feel like, I cant do this alone, youre right. You cant. Find a business partner. Find someone whos your confidant, a mentor, whatever. Ask for help.Ashley Graham sets aside me timeThe one thing that really keeps me centered is waking up and having 15 minutes of quiet timewhether its prayer, meditation, readingjust knowing that thats my time, Graham said. Its not my agents time. Its not my husbands time . Its not the worlds time. Its not my followers time. Its my time.Ashley Graham takes ownership of her bodyWhile Graham is the token plus-size model in the fashion world, she doesnt allow her body to be used in any way that she doesnt approve of. I know that my body isnt a trend, Graham said.While magazines will try to convince you to go on a crazy diet, and social media tells you that your body should look a certain way, Graham begs that you ignore that. This is truly your own journey, Graham said.Part of Grahams larger-than-life confidence comes from her emphasis on health. t doesnt matter what size or shape you are, you can be healthy, Graham said. Its about getting up off the couch, moving your body, choosing healthy options, and knowing that your body is yours, Graham said. Nobody else has ownership over it.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
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